LONDON — CMP Media LLC and EE Times have launched a European website as part of an integrated and global publishing strategy. The website, www.eetimes.eu, is designed to deliver both global and European information with extensive editorial and expanded advertising real estate. The site will feature global and regional news and analysis in a mix of English and other local languages together with a section providing information on new products.
The website brings together a number of separate publications that CMP Media owns in Europe and draws on contributions from EE Times' editors in Europe led by Peter Clarke, Editorial Director Europe for EE Times. It is also the precursor to European print and downloadable digital editions of EE Times which are set to launch in September 2006.
Existing, news-only local language editions covering Germany, France, the UK and Scandinavia have been consolidated into the new website, and new local language editions for Israel, Eastern Europe and Russia have been added. In addition to the weekly, regional newsletters for German, France and the UK, a pan-European, a five-time per week EE Times Europe newsletter was launched on June 19. This daily newsletter reaches over 23,000 engineers across the 25 member countries of the European Union and additional readers in Israel and Turkey.
Richard Wallace, vice president and editorial director of CMP Media's Electronics Group and a former editor-in-chief of EE Times is leading the EE Times Europe editorial team as it prepares to launch in print in September.
EE Times Europe is set to take its place alongside EE Times Japan, EE Times China and EE Times India as EE Times' publications that draw on a global network of reporters and editors and which are edited for local readership.
The English-only print and digital editions of EE Times Europe will have an initial circulation of 55,000, making it the largest electronics industry news publication in Europe. Editorial content will include locally-generated European staff copy as well as coverage and analysis from the U.S. edition of EE Times, and material translated from the China and Japan editions of EE Times. An existing Electronics Express monthly tabloid will become the product section and will be integrated online as the New Products section.
"CMP Electronics Group Europe has embarked on an extensive reader acquisition and requalification campaign to bring the readership of EE Times Europe up to par with the EE Times U.S. readership in terms of quality and market reach," said Andre Rousselot, vice president of CMP Electronics Group Europe. "Along with the print edition, a digital edition will launch early September with an initial circulation of 10,000 readers," he added.
The operations of EE Times Europe are based out of Brussels, Belgium. European editorial team members include Christoph Hammerschmidt in Germany; Colin Holland and John Walko in the U.K.; Henri Arnold and Jean-Pierre Joosting in Belgium; and Anne-Francoise Pele in France.
In addition to this dedicated online/print team, EE Times Europe will draw upon editorial contributions from around the world and across Europe, including contributing editorial agreements with Electronic i Norden in Sweden; Technologies Magazine in Israel; and Electronintorg.com in Russia that will bring exclusive content to readers from these key, emerging technology centers.
